Charity begins at home; Pampers is the practical example working on this notion. 2011 is the golden jubilee year of this multinational brand, Pampers launched a philanthropic campaign i.e. Little Miracle Missions to celebrate the 50th anniversary. It will be year long campaign that aims to celebrate, support and protect babies and families. Pampers kicks off Little Miracle Missions to facilitate its target market i.e. little kids, through this campaign, it wants to provoke families to help and support others and it has named it “Pay it forward”. 

Pampers 50th birthday celebrations Kicks off Little Miracle Missions at Mount Sinai Hospital in NYC. On 12th of April Pampers continued its 50th birthday celebrations along with the celebrity parents and delivered care packages to the NICU in the Newyork at Mount Sinai Hospital. As a part of 50th year celebrations, Pampers also conducted a research to take an idea how parenting have evolved in U.S.A since last 5 decades. Pampers along with Graham’s foundation has planned to deliver care packages to families whose babies are in 3rd level Neonatal Intensive Care Units. The purpose of this donation is to care for the newborn and premature babies.

General Manager of Pampers Jodi Allen said, “In the midst of this very exciting milestone, Pampers 50th birthday, we are taking a retrospective look at five decades of parenthood filled with scientific advancements that have fundamentally changed the way we have we become parents. In embracing all of these changes and believing that all babies are little miracles to be celebrated we are so thrilled to unveil our Little Miracle Mission Campaign, which delivers acts of support to families and(hopeful families), while encouraging them to do the same. This is just the start of the amazing things we can do together and at the end of our birthday year; we hope to make this a better world for little miracles now and for years to come”. 

Pampers is leaving no stone unturned to make this campaign successful and has planned series of activities for this year long program. It also encouraged its employees to participate wholeheartedly and share their own stories.